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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why is a small engaged audience worth more than a large passive one?
A small engaged audience out-reaches, out-earns and out-trusts a large passive one — and advertisers pay on engagement rate. Why bigger isn't better.
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What is gifting in influencer marketing?
Gifting sends creators free product hoping for a post, usually unpaid. How it works, obligations, and disclosure.
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Do bought followers turn into real customers?
Bots and paid accounts inflate a number, not sales. Why bought followers do not convert, and what actually drives customers.
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How do I switch to an Instagram business or creator account?
Switch to a professional Instagram account in settings to unlock Insights and scheduling. Business vs Creator, and why it matters.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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Why are serious operators not visible on public forums?
The serious end of the SMM market is private and B2B, leaving public forums to loud resellers. Why visibility is not reliability.
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