Skip to content
Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
-
How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
-
What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
-
Why can fake engagement hurt your reach more than no engagement?
Fake engagement corrupts the signal platforms use to rank you — dragging down your real response rate. Why it beats out doing nothing badly.
-
What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
-
What is the best time to post on social media?
The best time to post depends on your own audience, not a universal chart. How to find it from your analytics.
-
How do platforms spot bought engagement, and why does it keep getting easier for them?
Platforms see every account's fingerprints and never stop improving detection. Why bought engagement is a losing arms race that erodes.
Live site stats
740 online now
Recent visitors
11.1K last 24 hours
·
22.8K last 7 days
·
47.3K last 14 days
·
75.7K last 31 days
1.9M bot hits
We use privacy-first analytics. No third-party trackers.