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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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What is a sponsorship, and how should it be disclosed?
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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What is B-roll, and why use it?
B-roll is secondary footage cut over your main clip to keep video interesting and hide edits. Why it lifts watchability.
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Why should I distrust 'I have the cheapest' as a sales pitch?
'Cheapest' is a race no honest operator wants to win — it signals the lowest quality and avoids competing on evidence. What beats it.
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How do creators actually get paid?
Creators earn from brand deals, platform payouts, affiliates, own products, memberships and tips — usually a mix. What unlocks each.
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