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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a content pillar, and how many should I have?
Content pillars are your 3 to 5 core themes, keeping posts focused and varied. How many to pick and how to rotate them.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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If the source gives no guarantee, how can the reseller?
A reseller can only pass along its source's delivery — so a guarantee it adds has nothing behind it. The structural reason to distrust downstream promises.
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How do I add captions or subtitles to a video?
Auto-caption tools generate subtitles from your audio. Why captions lift completion and accessibility, and where to add them.
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Why is engagement you didn't earn worthless to advertisers?
Advertisers pay to reach real people, so bot followers are dead weight that dilutes your audience. Why engagement rate, not count, gets you paid.
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How do I keep AI content from sounding generic?
Keep AI content from sounding generic by feeding it your voice and specifics, then editing in real examples. What to cut.
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