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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a creative refresh in advertising?
A creative refresh swaps in new visuals or copy to beat ad fatigue and keep performance steady. How often to refresh.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What is the difference between organic and paid social media?
Organic social is earned reach; paid social is advertising. The trade-offs, and why most plans use both.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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Why are my Instagram Reels not getting views?
Reels underperform from weak hooks, low early engagement, broad niche, or watermarks. How to diagnose and fix low views.
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Is it legal to buy followers or likes?
Buying followers is usually not a crime, but it breaks platform rules and can raise legal issues when used to mislead. The honest picture.
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