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Questions & Answers
Answers to common questions about our tools and how to use them.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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Why do bots leave a trail that anyone can learn to spot?
Bot followers share a signature — no photo, random handles, no posts, impossible engagement ratios. Why anyone who checks can spot bought audiences.
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Should I use AI to create social media content?
AI speeds up ideas and drafts but works best as an assistant, not the author. How to keep content genuine.
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Why do the same accounts appear behind 'premium' and 'cheap' engagement?
'Premium' and 'cheap' tiers often draw on the same account pool — the price buys a label, not a better source. Why tier names mislead.
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What is a sponsorship, and how should it be disclosed?
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
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How much do social media managers charge?
Social media manager rates vary by experience and scope, from small packages to full retainers. What drives the price.
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