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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why do cheap panels fear public reviews and reputation?
Cheap panels depend on the next buyer not knowing the last one's experience — so permanent reviews are a threat. Why reputation is accountability.
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What is a brand kit, and do I need one?
A brand kit stores your logos, colours and fonts so designs stay consistent. Why it saves time for regular posters and teams.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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What is a benchmark on social media?
A benchmark is a reference point — your past, an industry average, a competitor — that gives a metric meaning. Where to find them.
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How far in advance should I schedule social media posts?
Scheduling one to two weeks ahead balances consistency with staying timely. How to plan without going stale.
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