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Questions & Answers
Answers to common questions about our tools and how to use them.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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What is a content performance tool?
A content performance tool measures reach, engagement and results for your posts. What it does and how to pick one.
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What is a benchmark on social media?
A benchmark is a reference point — your past, an industry average, a competitor — that gives a metric meaning. Where to find them.
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What is a TikTok photo mode post?
TikTok photo mode posts swipeable images with music — great when you lack footage. How it works and when to use it.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What is cross-posting, and is it bad?
Cross-posting saves time but a straight copy-paste hurts reach. Why to adapt per platform, and tools that make it easy.
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