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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is the difference between a boosted post and an ad?
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
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What happens when the tool or supplier behind a panel shuts down?
Many panels resell from a larger source; when that supplier shuts down, orders stall — yet the promises stay up. Why track record beats claims.
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How do I schedule posts across multiple platforms?
Schedule across platforms with one tool: connect accounts, tailor per network, set times, auto-publish. How it works.
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What is a content pillar, and how many should I have?
Content pillars are your 3 to 5 core themes, keeping posts focused and varied. How many to pick and how to rotate them.
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What is a customer journey on social media?
The customer journey runs discover, engage, trust, buy, return — social touches each. Why to plan content for every stage.
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What is CTA click rate?
CTA click rate is the share who act on your call to action — a direct measure of how well content converts. How to improve it.
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