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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is CTA click rate?
CTA click rate is the share who act on your call to action — a direct measure of how well content converts. How to improve it.
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How do I handle negative comments on social media?
Handle negative comments calmly and fast: acknowledge, offer a step, move detail to private. When to respond, ignore or escalate.
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What do I do if my social media account is hacked?
If hacked: reset the password, remove strange logins and apps, enable 2FA, and use account recovery. First steps to take.
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What is the best time to post on social media?
The best time to post depends on your own audience, not a universal chart. How to find it from your analytics.
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What is a content calendar, and do I need one?
A content calendar plans your posts ahead so you stay consistent and balanced. Why it helps and where to build one.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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