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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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Why did my reach suddenly drop?
Reach drops for many reasons — consistency, engagement, format shifts, or algorithm changes. How to diagnose it with analytics.
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Is it legal to buy followers or likes?
Buying followers is usually not a crime, but it breaks platform rules and can raise legal issues when used to mislead. The honest picture.
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If a panel promises a fixed, guaranteed result, what should I assume?
A fixed, guaranteed result is a promise no third party can honestly keep. Why it signals marketing over substance — and what to check instead.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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What is the difference between reach and impressions?
Reach is unique viewers; impressions is total views including repeats. What each tells you about your content.
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How much should an influencer charge?
Influencer rates depend on engagement quality, niche and deliverables, not just followers. How to price on real value.
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