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Questions & Answers
Answers to common questions about our tools and how to use them.
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Do influencers really buy followers, and does it work for them?
Influencers who buy followers gain a first impression and lose every serious deal — brand audits expose fake audiences in minutes. Why it backfires.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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What is the difference between reach and impressions?
Reach is unique viewers; impressions is total views including repeats. What each tells you about your content.
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How do I start with social media marketing?
Start social media marketing with one goal, one or two platforms, consistent posts, and analytics. A simple, sustainable path.
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Why is a 'guaranteed engagement' claim misleading?
A 'guaranteed engagement' claim promises control the seller lacks — platforms decide what stays. Why it is a sales hook, not a commitment.
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Why is engagement you didn't earn worthless to advertisers?
Advertisers pay to reach real people, so bot followers are dead weight that dilutes your audience. Why engagement rate, not count, gets you paid.
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