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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is virality rate?
Virality rate = shares divided by impressions, times 100 — how far your content spreads. What makes content travel.
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What is a lookalike audience?
A lookalike audience finds new people who resemble your existing customers, scaling ad reach. What makes it work.
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What is the difference between a boosted post and an ad?
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
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What does a social media manager do?
A social media manager plans, publishes, engages, and reports — turning strategy into daily activity. The tools that make it manageable.
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How do I never run out of content ideas?
Never run out of ideas with a running list, audience questions, recurring formats, and batching. A repeatable system.
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What is A/B testing on social media?
A/B testing compares two versions — caption, image, CTA — to see which wins. How to test cleanly and why it helps.
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