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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is conversion tracking?
Conversion tracking ties a sale or sign-up back to the post or ad that drove it. Why it beats guessing from likes.
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How do creators actually get paid?
Creators earn from brand deals, platform payouts, affiliates, own products, memberships and tips — usually a mix. What unlocks each.
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What is a good engagement rate on social media?
A good engagement rate varies by platform, size and industry — compare to your own trend and similar accounts, not a universal number.
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Why do most SMM sites lead with 'best' and 'guaranteed'?
'Best', 'guaranteed', '#1' are free to claim, need no proof, and push a fast sale — which is why they are closer to a warning than a recommendation.
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How do platforms spot bought engagement, and why does it keep getting easier for them?
Platforms see every account's fingerprints and never stop improving detection. Why bought engagement is a losing arms race that erodes.
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What is a lookalike audience?
A lookalike audience finds new people who resemble your existing customers, scaling ad reach. What makes it work.
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