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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why is engagement you didn't earn worthless to advertisers?
Advertisers pay to reach real people, so bot followers are dead weight that dilutes your audience. Why engagement rate, not count, gets you paid.
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How do I handle a social media crisis?
Handle a social crisis by acknowledging fast, pausing promos, responding with facts, and staying calm. What to do and avoid.
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How do platforms spot bought engagement, and why does it keep getting easier for them?
Platforms see every account's fingerprints and never stop improving detection. Why bought engagement is a losing arms race that erodes.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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Why are my Instagram Reels not getting views?
Reels underperform from weak hooks, low early engagement, broad niche, or watermarks. How to diagnose and fix low views.
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