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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is B-roll, and why use it?
B-roll is secondary footage cut over your main clip to keep video interesting and hide edits. Why it lifts watchability.
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What is the difference between organic and paid social media?
Organic social is earned reach; paid social is advertising. The trade-offs, and why most plans use both.
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How far in advance should I schedule social media posts?
Scheduling one to two weeks ahead balances consistency with staying timely. How to plan without going stale.
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What is a social media audit, and how do I do one?
A social media audit reviews profiles, content and results to find what to fix. What to check and how to do one.
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If a panel promises a fixed, guaranteed result, what should I assume?
A fixed, guaranteed result is a promise no third party can honestly keep. Why it signals marketing over substance — and what to check instead.
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What does a social media manager do?
A social media manager plans, publishes, engages, and reports — turning strategy into daily activity. The tools that make it manageable.
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