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Questions & Answers
Answers to common questions about our tools and how to use them.
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Can fake engagement damage my brand's reputation?
Obvious bot followers read as inauthentic and can undermine trust with audiences, partners and press. Why authenticity beats vanity numbers.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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Can you build a lasting business on bought followers?
Bought followers are not customers — they inflate a number that can vanish and lower your reach. Why a lasting business needs real people, not fakes.
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What is the real cost of a suspended or banned account?
A suspended account costs your audience, archive, handle and links — none re-buyable. Why the fake upside never justifies the real downside.
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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What is the difference between awareness and conversion content?
Awareness content earns discovery; conversion content drives action. Why you need a mix, and how to balance it.
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