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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is engagement per post?
Engagement per post is average interactions per post — a fair way to compare formats and topics. Why to track it.
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What is a lookalike audience?
A lookalike audience finds new people who resemble your existing customers, scaling ad reach. What makes it work.
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How do I write a good Instagram caption?
A good caption hooks in the first line, stays readable, adds value, and ends with one clear CTA. A simple structure that works.
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What is a carousel post, and how many slides should it have?
A carousel is a swipeable multi-slide post; 4 to 10 slides is typical. Why they earn saves, and how to make them fast.
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Can anyone honestly guarantee social media growth?
No one can honestly guarantee social media growth — the platform, not the seller, controls what counts. Why loud guarantees signal low reliability.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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