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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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Why did my reach suddenly drop?
Reach drops for many reasons — consistency, engagement, format shifts, or algorithm changes. How to diagnose it with analytics.
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What is a lookalike audience?
A lookalike audience finds new people who resemble your existing customers, scaling ad reach. What makes it work.
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Do bought followers turn into real customers?
Bots and paid accounts inflate a number, not sales. Why bought followers do not convert, and what actually drives customers.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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What are SMM proxies, and do I need them?
SMM proxies route your connection through another IP to manage multiple accounts. What they do, the risks, and whether you need them.
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