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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a social media audit, and how do I do one?
A social media audit reviews profiles, content and results to find what to fix. What to check and how to do one.
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Does a follow/unfollow strategy work?
Follow/unfollow baits follow-backs but is spammy, risky, and short-lived. Why it fails, and what actually grows an account.
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How do I measure social media ROI?
Measure social ROI by comparing cost against tracked outcomes — leads, sales — not likes. How to set it up.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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What happens to fake followers over time?
Fake followers get swept away in platform clean-ups and never engage, dragging down your reach. Why 'non-drop forever' is not possible.
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What is the difference between an SMM panel and an SMM tool?
An SMM panel sells engagement; an SMM tool helps you do the work yourself. The difference, and how to pick the right kind for your goal.
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