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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I write a good thread?
Write a thread with a strong hook, one idea per post, tight writing, and a closing CTA. What makes each post earn the next.
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Why is a small engaged audience worth more than a large passive one?
A small engaged audience out-reaches, out-earns and out-trusts a large passive one — and advertisers pay on engagement rate. Why bigger isn't better.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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What is a follower-to-following ratio, and does it matter?
The follower-to-following ratio signals credibility but weakly — engagement matters more. Why not to chase it with games.
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How do I get more views on TikTok?
TikTok views come from watch time and completion, not follower count. Hooks, tight edits, trending sounds — and what to track.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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