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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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Is Canva good for social media content?
Canva is a beginner-friendly design tool for social graphics, with templates and a free plan. Where it fits, and how it compares.
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What do seasoned practitioners notice about 'guaranteed' offers?
The louder the guarantee, the thinner the accountability behind it. What a seasoned eye asks — who guarantees this, and how?
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What is an Instagram broadcast channel?
An Instagram broadcast channel is one-to-many messaging that reaches followers directly, outside the feed. What it is good for.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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Should I build an email list from social media?
Yes — an email list is an audience you own, unlike rented social reach. Why to build one from social, and how to start.
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