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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is affiliate marketing on social media?
Affiliate marketing pays a commission on sales from your link or code. How it works, and why honest disclosure matters.
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What is a customer journey on social media?
The customer journey runs discover, engage, trust, buy, return — social touches each. Why to plan content for every stage.
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What is A/B testing on social media?
A/B testing compares two versions — caption, image, CTA — to see which wins. How to test cleanly and why it helps.
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Is an SMM panel a real 'service', or just a tool with a fancy label?
An SMM panel is a tool that sells engagement, whatever it calls itself. Why labels like 'service' or 'provider' add polish, not substance.
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What is an Instagram broadcast channel?
An Instagram broadcast channel is one-to-many messaging that reaches followers directly, outside the feed. What it is good for.
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What is a vanity metric?
A vanity metric looks good but ties to no outcome — like raw follower counts. Why to track goal-linked metrics instead.
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