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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is a vanity metric?
A vanity metric looks good but ties to no outcome — like raw follower counts. Why to track goal-linked metrics instead.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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If the honest players stay hidden, how do I find good tools?
When honest players stay private, use signals not visibility: measured reliability, domain age, moderated reviews. The structured substitute for outsiders.
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Do influencers really buy followers, and does it work for them?
Influencers who buy followers gain a first impression and lose every serious deal — brand audits expose fake audiences in minutes. Why it backfires.
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What is watch time, and why does it matter?
Watch time is how long people view your video — a key ranking signal, especially on short-form and YouTube. Why it matters.
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How do I run a social media giveaway?
Run a giveaway with a niche prize, clear legal rules, a short window, and transparent judging. How to attract real followers.
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