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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I make a social media report for a client?
A client report leads with goal-tied results, shows trends and top posts, and ends with next steps. What to include.
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Do SMM panels exaggerate their quality and results?
'High quality', 'real', 'instant' — cheap to print, hard to verify, and often at odds with delivery. Why reviews beat the sales page.
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What is a hook, and how do I write one?
A hook is the opening that stops the scroll — concrete, curious, or problem-naming. How to write and test one.
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Why do trustworthy tools avoid words like 'best', 'instant', and 'guaranteed'?
Hype like 'best', 'instant' and 'guaranteed' substitutes for evidence and clusters around low-quality services. Why calm, factual tools earn more trust.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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What is share of voice on social media?
Share of voice is your slice of the market conversation versus competitors. What it shows and where to measure it.
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