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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is positioning on social media?
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
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What is the difference between awareness and conversion content?
Awareness content earns discovery; conversion content drives action. Why you need a mix, and how to balance it.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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What is the difference between organic and paid social media?
Organic social is earned reach; paid social is advertising. The trade-offs, and why most plans use both.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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What are the best free social media tools?
Many scheduling, analytics, design and link-in-bio tools have a real free plan. Where to find genuine free options.
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