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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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Why do bots leave a trail that anyone can learn to spot?
Bot followers share a signature — no photo, random handles, no posts, impossible engagement ratios. Why anyone who checks can spot bought audiences.
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What is a customer journey on social media?
The customer journey runs discover, engage, trust, buy, return — social touches each. Why to plan content for every stage.
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What is conversion tracking?
Conversion tracking ties a sale or sign-up back to the post or ad that drove it. Why it beats guessing from likes.
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Is it legal to buy followers or likes?
Buying followers is usually not a crime, but it breaks platform rules and can raise legal issues when used to mislead. The honest picture.
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Why is the serious social-tool market mostly B2B and out of public view?
The serious tool market is B2B, built on relationships and reputation, not public ads. Why the public space is left to retail resellers.
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What is a green screen effect on social video?
A green screen swaps your background for an image or video — useful for reacting to content. How it works in apps.
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