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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is virality rate?
Virality rate = shares divided by impressions, times 100 — how far your content spreads. What makes content travel.
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What is a carousel post, and how many slides should it have?
A carousel is a swipeable multi-slide post; 4 to 10 slides is typical. Why they earn saves, and how to make them fast.
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What does SMM stand for?
SMM stands for social media marketing — using social platforms to reach an audience and build a brand. What it covers, in plain terms.
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What is a collab post on Instagram?
A collab post appears on two accounts at once, sharing reach and engagement. How it works and when to use it.
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What is a customer journey on social media?
The customer journey runs discover, engage, trust, buy, return — social touches each. Why to plan content for every stage.
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Do I need a website, or is a link-in-bio enough?
A link-in-bio page is often enough to start; a website adds control and an owned audience. When to use each.
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