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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a voiceover, and how do I add one?
A voiceover narrates over footage instead of speaking on camera — great for how-tos and B-roll. How to add one.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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Will AI replace social media managers?
AI is reshaping, not replacing, social media managers — the human role shifts to strategy, creativity and judgment.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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What is TikTok Shop?
TikTok Shop sells products directly in-app via shoppable videos and LIVE. Who it suits and what supports it.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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