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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is virality rate?
Virality rate = shares divided by impressions, times 100 — how far your content spreads. What makes content travel.
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How do I pitch brands as a creator?
Pitch brands with a short, specific message: your audience, a concrete idea, real stats, and a fit for them. What to include.
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Do bought followers hurt my engagement rate?
Adding followers who never interact lowers your engagement rate — which platforms use to limit reach. Why bigger is not better.
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What is two-factor authentication, and should I use it?
2FA adds a second login step so a stolen password is not enough. Why every social account should have it, and how.
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What is a POV video?
A POV video frames the scene from the viewer's perspective, often with a caption setup. A relatable short-form format.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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