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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is retargeting on social media?
Retargeting shows ads to people who already engaged with you — warmer, higher-converting than cold reach. How it works.
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Will buying engagement get my account banned?
Buying engagement can lead to removed followers, lower reach, or suspension. What raises the risk, and the safer path.
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How do I make a social media report for a client?
A client report leads with goal-tied results, shows trends and top posts, and ends with next steps. What to include.
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Why did my reach suddenly drop?
Reach drops for many reasons — consistency, engagement, format shifts, or algorithm changes. How to diagnose it with analytics.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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How do I add captions or subtitles to a video?
Auto-caption tools generate subtitles from your audio. Why captions lift completion and accessibility, and where to add them.
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