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Questions & Answers
Answers to common questions about our tools and how to use them.
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Is social media marketing worth it for a small business?
For most small businesses, yes — social builds awareness, trust and sales over time. How to make it worth the effort.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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How do I set social media goals?
Set social goals that are specific, measurable and time-bound, tied to outcomes — not just 'grow'. How to track them.
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What is video retention rate?
Retention rate shows where viewers drop off in a video, exposing weak hooks or slow sections. How to read the curve.
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Is it legal to run or resell through an SMM panel?
Selling social engagement is a grey area: not always illegal, but fragile — platform bans, chargebacks and privacy rules all apply. Why it matters to buyers.
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How do I get on the Instagram Explore page?
Instagram Explore shows content it predicts users will like — driven by early saves, shares and niche relevance. How to raise your odds.
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