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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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Do disclosure and advertising rules apply to bought engagement?
Using bought engagement to look popular for commercial gain can breach advertising and fake-review rules in many countries. What to know.
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How does an independent directory help me avoid unsafe panels?
An independent directory swaps marketing for evidence — domain age, uptime, honest reviews — so unsafe panels are easier to spot. How it works.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What is a POV video?
A POV video frames the scene from the viewer's perspective, often with a caption setup. A relatable short-form format.
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What are social listening tools?
Social listening tools track brand mentions, sentiment and trends across social media and the web. What they do, how to choose, and where to compare them.
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