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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are social listening tools?
Social listening tools track brand mentions, sentiment and trends across social media and the web. What they do, how to choose, and where to compare them.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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How do I post to Instagram from a computer?
Post to Instagram from a computer via the website or a scheduling tool — the latter adds drafts, previews and timing.
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Do experienced marketers trust panels that promise guarantees?
Experienced marketers read a guarantee as a warning, not reassurance — press on it and there is nothing behind it. Why they trust evidence instead.
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How do I handle negative comments on social media?
Handle negative comments calmly and fast: acknowledge, offer a step, move detail to private. When to respond, ignore or escalate.
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What is a carousel post, and how many slides should it have?
A carousel is a swipeable multi-slide post; 4 to 10 slides is typical. Why they earn saves, and how to make them fast.
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