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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is user-generated content (UGC)?
UGC is content your customers create about you — trusted because it is real. Why it works and how to find it.
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Why is a 'guaranteed engagement' claim misleading?
A 'guaranteed engagement' claim promises control the seller lacks — platforms decide what stays. Why it is a sales hook, not a commitment.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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If the honest players stay hidden, how do I find good tools?
When honest players stay private, use signals not visibility: measured reliability, domain age, moderated reviews. The structured substitute for outsiders.
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What is the difference between organic and paid social media?
Organic social is earned reach; paid social is advertising. The trade-offs, and why most plans use both.
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