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Questions & Answers
Answers to common questions about our tools and how to use them.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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Is Canva good for social media content?
Canva is a beginner-friendly design tool for social graphics, with templates and a free plan. Where it fits, and how it compares.
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How many followers do you need to be verified on Instagram?
No fixed follower count verifies you on Instagram — notability and authenticity do (plus paid badges where offered). What actually matters.
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What is the difference between awareness and conversion content?
Awareness content earns discovery; conversion content drives action. Why you need a mix, and how to balance it.
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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What is average view duration on YouTube?
Average view duration is how long people watch on average — a key YouTube ranking signal. How to improve it.
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