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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are the best free social media tools?
Many scheduling, analytics, design and link-in-bio tools have a real free plan. Where to find genuine free options.
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How do creators actually get paid?
Creators earn from brand deals, platform payouts, affiliates, own products, memberships and tips — usually a mix. What unlocks each.
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What is engagement per post?
Engagement per post is average interactions per post — a fair way to compare formats and topics. Why to track it.
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What is the difference between organic and paid social media?
Organic social is earned reach; paid social is advertising. The trade-offs, and why most plans use both.
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Why is engagement you didn't earn worthless to advertisers?
Advertisers pay to reach real people, so bot followers are dead weight that dilutes your audience. Why engagement rate, not count, gets you paid.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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