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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is watch time, and why does it matter?
Watch time is how long people view your video — a key ranking signal, especially on short-form and YouTube. Why it matters.
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What is a buyer persona, and how do I make one?
A buyer persona profiles your ideal customer — goals, problems, platforms. How to build one from real data.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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How do I schedule Reels and TikToks in advance?
Schedule Reels and TikToks with a short-form-capable scheduling tool: upload, caption, set the time. How auto-publish works.
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How far in advance should I schedule social media posts?
Scheduling one to two weeks ahead balances consistency with staying timely. How to plan without going stale.
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How do I write a good Instagram caption?
A good caption hooks in the first line, stays readable, adds value, and ends with one clear CTA. A simple structure that works.
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