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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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Is social media marketing worth it for a small business?
For most small businesses, yes — social builds awareness, trust and sales over time. How to make it worth the effort.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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Should I run a Facebook Group for my brand?
A Facebook Group suits audiences who want to connect, not just consume — but needs real moderation. When it is worth it.
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What is positioning on social media?
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
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What is A/B testing on social media?
A/B testing compares two versions — caption, image, CTA — to see which wins. How to test cleanly and why it helps.
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