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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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Why did my reach suddenly drop?
Reach drops for many reasons — consistency, engagement, format shifts, or algorithm changes. How to diagnose it with analytics.
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What is influencer marketing, and how do I start?
Influencer marketing partners with trusted creators. How to start — match audiences, check real engagement, agree clear terms.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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What is a buyer persona, and how do I make one?
A buyer persona profiles your ideal customer — goals, problems, platforms. How to build one from real data.
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How do I add a link to my Instagram story?
Add an Instagram story link with the link sticker in the editor. For multiple links, point it to a link-in-bio page.
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Why is a big fake follower count a liability, not an asset?
A big fake follower count is a liability: real people, advertisers and partners all check. Why the gap becomes a public red flag.
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