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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is the difference between an SMM panel and an SMM tool?
An SMM panel sells engagement; an SMM tool helps you do the work yourself. The difference, and how to pick the right kind for your goal.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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How do I find trending sounds on TikTok?
Find trending TikTok sounds in the library, Creative Center, and your For You feed. How to spot and use them before they fade.
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What is ad fatigue, and how do I fix it?
Ad fatigue is falling response from overexposure — rising frequency, dropping clicks. How to spot and fix it.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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