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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a trend or challenge on social media?
A trend is a shared format or sound; a challenge invites participation. Why joining early and on-brand lifts reach.
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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Are '100% real followers' claims trustworthy?
'100% real' and 'high quality' are easy to claim and hard to verify. Why buyer reviews and drop-off tell the real story.
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What is a TikTok photo mode post?
TikTok photo mode posts swipeable images with music — great when you lack footage. How it works and when to use it.
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What is a call to action (CTA) on social media?
A CTA tells viewers what to do next — comment, save, click, buy. Why one clear CTA beats a vague post.
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