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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are social listening tools?
Social listening tools track brand mentions, sentiment and trends across social media and the web. What they do, how to choose, and where to compare them.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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What are SMM proxies, and do I need them?
SMM proxies route your connection through another IP to manage multiple accounts. What they do, the risks, and whether you need them.
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Why do serious marketers and agencies avoid SMM panels?
Agencies avoid panels because fake engagement does not sell, cannot be reported honestly, and risks clients' accounts. What they rely on instead.
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How do I write a good Instagram caption?
A good caption hooks in the first line, stays readable, adds value, and ends with one clear CTA. A simple structure that works.
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