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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a vanity metric?
A vanity metric looks good but ties to no outcome — like raw follower counts. Why to track goal-linked metrics instead.
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What does it mean when a panel 'inflates its numbers'?
Inflated numbers mean claims bigger than the delivery — selling a result the service cannot produce. Why that is misleading, and how to check.
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Can I get in legal trouble for buying fake engagement?
Buying engagement is rarely criminal for creators, but using it to deceive for money can trigger advertising and consumer laws. An honest overview.
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Which social networks do SMM panels support?
SMM panels cover Instagram, TikTok, YouTube, Facebook and X, but quality varies by network. How to check coverage and compare by platform.
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Should I build an email list from social media?
Yes — an email list is an audience you own, unlike rented social reach. Why to build one from social, and how to start.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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