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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a good engagement rate on social media?
A good engagement rate varies by platform, size and industry — compare to your own trend and similar accounts, not a universal number.
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How do I never run out of content ideas?
Never run out of ideas with a running list, audience questions, recurring formats, and batching. A repeatable system.
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Are 'non-drop' refills actually a trap?
'Non-drop' refills re-add accounts that drop again — refilling a leak, not fixing it. Why the guarantee rarely holds.
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What is a content pillar, and how many should I have?
Content pillars are your 3 to 5 core themes, keeping posts focused and varied. How many to pick and how to rotate them.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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