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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I write a good thread?
Write a thread with a strong hook, one idea per post, tight writing, and a closing CTA. What makes each post earn the next.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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How long should a social media video be?
Video length depends on platform and purpose — short for discovery, longer for depth. How to find your sweet spot.
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What is a superfan, and why do they matter?
A superfan actively champions you — sharing, defending, buying first. Why a small core drives outsized reach and revenue.
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How do I remove fake followers?
Remove fake followers by blocking or reporting manually — there is no bulk button. Why prevention beats cleanup.
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What is social proof, and how do I build it?
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
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