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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is follower growth rate?
Follower growth rate = new followers divided by starting count, times 100 — momentum, not raw numbers. Why to track it.
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What is the difference between a boosted post and an ad?
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
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What does it mean when a panel 'inflates its numbers'?
Inflated numbers mean claims bigger than the delivery — selling a result the service cannot produce. Why that is misleading, and how to check.
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What are the hidden costs of cheap engagement?
Cheap engagement hides costs: lost reach, cleanup, account risk, and wasted opportunity. Why the headline price is misleading.
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What makes social media content perform well?
Good social content = a clear idea for a specific audience, a strong hook, the right format, and a reason to engage. What to repeat.
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Why is a big fake follower count a liability, not an asset?
A big fake follower count is a liability: real people, advertisers and partners all check. Why the gap becomes a public red flag.
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