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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is the difference between SMM and SEO?
SEO ranks your site in search; SMM builds reach on social platforms. How they differ and why they work together.
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What is TikTok SEO?
TikTok SEO makes videos findable in search via spoken and on-screen keywords, captions and hashtags. Why it earns lasting views.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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What is a hook, and how do I write one?
A hook is the opening that stops the scroll — concrete, curious, or problem-naming. How to write and test one.
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Why do most SMM sites lead with 'best' and 'guaranteed'?
'Best', 'guaranteed', '#1' are free to claim, need no proof, and push a fast sale — which is why they are closer to a warning than a recommendation.
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Is social media marketing worth it for a small business?
For most small businesses, yes — social builds awareness, trust and sales over time. How to make it worth the effort.
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