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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a POV video?
A POV video frames the scene from the viewer's perspective, often with a caption setup. A relatable short-form format.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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How do I find trending sounds on TikTok?
Find trending TikTok sounds in the library, Creative Center, and your For You feed. How to spot and use them before they fade.
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What is a creator fund?
A creator fund pays based on views or engagement, but payouts are modest and shift. Why to treat it as one stream.
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What is the ideal structure of a short video?
A short video works as hook, value, payoff — attention, insight, then a reason to engage. How to structure and test it.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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