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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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Why do bots leave a trail that anyone can learn to spot?
Bot followers share a signature — no photo, random handles, no posts, impossible engagement ratios. Why anyone who checks can spot bought audiences.
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Can you do social media marketing as a freelancer?
Yes — social media marketing is a common freelance path. What it takes, and the tools that keep it efficient across clients.
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How do I know if my followers are fake or bots?
Spot fake followers by spikes without engagement, empty accounts, and a falling engagement rate. Tools that estimate the share.
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What is the difference between SMM and SEO?
SEO ranks your site in search; SMM builds reach on social platforms. How they differ and why they work together.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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How do I handle negative comments on social media?
Handle negative comments calmly and fast: acknowledge, offer a step, move detail to private. When to respond, ignore or escalate.
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